End the Gap
Organisation Values
Organisation Values
End the Cycle is a campaign created for a hypothetical Women's Global Health Organisation that works to improve the health and well-being of women and girls around the world. It supports a notion that all women regardless of sexuality, environment, income level or ethnicity deserve access to comprehensive sexual education, control of their own bodies and access to modern contraceptive methods. The campaign aims to raise support for the 270 million women whose fundamental human rights are not met each day. The campaign provides a platform for advocacy and global policy change that will ensure that all women have access to comprehensive sexual education, control of their own bodies and access to modern contraceptive methods.
Campaign Concept
Visual Solution
Visual Solution
The End the Cycle campaign by the hypothetical Women's Global Health Organisation, is a poster series that uses bold visual storytelling to challenge the perception of contraception as a privilege and instead assert it as a fundamental human right.
The poster series reimagines high-end luxury items such as designer handbags, perfume bottles, and jewellery by integrating common contraceptive methods like birth control pills, IUDs, and condoms into their forms. Styled to mimic glossy fashion magazine ads, the visuals create a juxtaposition between essential healthcare and opulence. The concept highlights the injustice that for the women who lack access, contraception is perceived as a luxury rather than a basic human right. The work aims to combine the concept of necessity with symbols of wealth, to challenges viewers to rethink real value.
